I can just picture someone explaining who they work for:
Employee: Yeah, I work for Honey Bucket.
Friend: Cool, you guys sell honey?
Employee: Uh, no.
Friend: You sell something sweet, like candy?
Employee: Uh, no.
Friend: You sell cute little containers or buckets?
Employee: Uh, no.
Friend: Oh, what do you sell?
Employee: We sell and maintain porta potties.
Friend: Oh, uhm, why is your company called 'Honey Bucket?'
Employee: I have absolutely no idea.
I guess the founder was a smart guy. It gets people talking about porta potties.